Ashley HomePage Design

Company: Ashley Homestore

Project Summary: Designing several visual layout options for promotions and product storytelling that is modular and easily

managed by the promo and marketing team, while ensuring that the new brand language comes through the designs and product imagery.

Role: Lead UX Designer

Channel: Web


Homepage Design

Designing several distinct visual layout options for various promotions and compelling product storytelling that are both modular and easily managed by the promotional and marketing team. At the same time, it is essential to ensure that the new brand language is effectively conveyed through the designs and the imagery associated with the products. This approach aims to create a cohesive visual identity that resonates well with the target audience.

Team

BA, Lead UX Designer (me), Developers

Platform

Web - Shopify

Duration

April 2021 - August 2021

Mobile

Desktop