https://www.gabrielakin.ca/about daily 1.0 2025-06-04 https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/3ed2575f-9450-42a4-b72a-1e1480fdffae/R0001613.JPG About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/3ed2575f-9450-42a4-b72a-1e1480fdffae/R0001613.JPG About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gabrielakin.ca/dufres daily 0.75 2025-04-22 https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/1734115457504-0S61V5KRQLYDLI9RCWM9/Surface+Pro+8+-+6.png Dufresne: Case Study https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/84dcc7e4-3f81-47be-b9c5-ca0f1b65a8c7/aurora.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/e66128f2-a51d-4735-ac84-bd6d5f1085e7/Screenshot+2023-10-06+at+12.09.43+PM.png Dufresne: Case Study - Make it stand out Phase 1 — Competitive Analysis Looking out there at benchmark brands and getting a good idea of how they have addressed similar problems. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/efd6e4f8-8d73-4ff5-b634-8bf1cd33c576/Screenshot+2023-10-16+at+12.47.44%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Phase 2 — User Survey (Voice of Guest) Following the analysis, we paired the benchmark experience with 10 experience questions in relation to the overarching problem, and conducted a user survey of 50 customer to validate our assumptions. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/d5919ec7-cc56-45ae-8034-bdc29ac0023c/Screenshot+2023-10-10+at+11.07.18%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/8d5a7e31-682c-4440-8210-968365ed33a0/Screenshot+2023-10-16+at+12.12.50%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/ce5ef952-6aa8-4cb6-bfad-f2a65385a6be/Screenshot+2023-10-16+at+12.29.05%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/59c8ec65-96c0-4321-b6ff-74f210fe2959/Screenshot+2023-10-16+at+12.37.32%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/2a00e40f-f4bc-4a39-8151-5039b32ba9d8/Screenshot+2023-10-16+at+12.53.19%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/84dcc7e4-3f81-47be-b9c5-ca0f1b65a8c7/aurora.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/e66128f2-a51d-4735-ac84-bd6d5f1085e7/Screenshot+2023-10-06+at+12.09.43+PM.png Dufresne: Case Study - Make it stand out Phase 1 — Competitive Analysis Looking out there at benchmark brands and getting a good idea of how they have addressed similar problems. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/efd6e4f8-8d73-4ff5-b634-8bf1cd33c576/Screenshot+2023-10-16+at+12.47.44%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Phase 2 — User Survey (Voice of Guest) Following the analysis, we paired the benchmark experience with 10 experience questions in relation to the overarching problem, and conducted a user survey of 50 customer to validate our assumptions. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/d5919ec7-cc56-45ae-8034-bdc29ac0023c/Screenshot+2023-10-10+at+11.07.18%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/8d5a7e31-682c-4440-8210-968365ed33a0/Screenshot+2023-10-16+at+12.12.50%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/ce5ef952-6aa8-4cb6-bfad-f2a65385a6be/Screenshot+2023-10-16+at+12.29.05%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/59c8ec65-96c0-4321-b6ff-74f210fe2959/Screenshot+2023-10-16+at+12.37.32%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58ec5d3829687f61a5c402f5/2a00e40f-f4bc-4a39-8151-5039b32ba9d8/Screenshot+2023-10-16+at+12.53.19%E2%80%AFAM.png Dufresne: Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gabrielakin.ca/blackbiz-app daily 0.75 2021-02-09 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